Thrifty Car Rental, a subsidiary of The Hertz Corporation (NYSE:HTZ), today announced that the Thrifty Missoula licensee opened a counter at the Missoula International Airport (MSO). Thrifty had previously been located off-airport and moved in-terminal in early September after successfully winning the airport contract.
Jerry Woodahl, owner of Western Rentals, Inc., operates both the Hertz and Thrifty counters at the Missoula airport. Woodahl is a long-time Hertz licensee who acquired the Hertz Missoula franchise in 1985 and the Thrifty franchise in 2013, following Hertz’s acquisition of Dollar Thrifty Automotive Group, Inc. Kim Woodahl serves as the General Manager and has successfully supervised day to day operations for the past three years.
“Jerry Woodahl and his team are seasoned industry professionals who have been valued Hertz partners for many years,” said Bob Barton, The Hertz Corporation Vice President of Leisure Brands and Franchise Operations. “The Woodahl family has an outstanding reputation in Missoula, and now with the purchase of Thrifty and subsequent move to the Missoula Airport, we couldn’t be more thrilled to have them represent our brands.”
The former off-airport Thrifty site combined with a Hertz Local Edition to become a local market branch in order to better serve the local retail and insurance replacement clientele. Customers renting from Thrifty at the Missoula International Airport can use the promotion code MSOZT at www.thrifty.com to receive a 10 percent discount.